Griffin Brautigam UX Design

User Centered Design

Empathize, Define, Ideate, Prototype, Test

Web design can help businesses by creating user experiences that are intuitive, efficient, and enjoyable. By understanding the needs and behaviors of their users, businesses can design products and services that meet those needs and provide a seamless experience. A well-designed user experience can lead to increased user engagement, customer loyalty, and ultimately, increased revenue. Additionally, UX design can help businesses identify pain points in their products or services and make improvements to better meet user needs.

Amerhart Home Page Redesign

Skills Leveraged:

  • UX Research
  • Wireframing (Figma)
  • Usability Studies
  • Web Development (HTML CSS JS)

Summary:

I revamped Amerhart's homepage, resulting in a 50% reduction in loading times and a doubling of Google's Core Web Vitals score. The top panels now replace an outdated slider, enabling Amerhart to promote more products within the same screen space. The new navbar facilitates user access to different pages, resulting in quicker navigation and a seamless user experience.

In my time with Amerhart, I have also been able to increase web logins on the site 60% YOY, doubling web revenue over the past 18 months. This was acheived in various ways: revamping existing pages, SEO improvements, and UX improvements throughout the site.


Amerhart.com

BOOM Chaga Ecommerce

Skills Leveraged:

  • Project Managment
  • Copywriting
  • Shopify Development (HTML CSS LIQUID)
  • Customer Experience

Summary:

BOOM Chaga had the product, they had the science, but they needed a website. Their challenge was this: They needed an ecommerce website to sell their product and to educate consumers on the difference between BOOM Chaga and its competitors. Chaga mushrooms are incredibly high in antioxidants but also oxalic acid, a leading driver in kidney stones. BOOM Chaga extracted the oxalic acid from their beverage, the only brand that has been able to do so. They needed an effective way to communicate that to prospective customers.


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Walkably App Prototype

Skills Leveraged:

  • UX Research
  • Wireframing (Figma)
  • Usability Studies
  • Prototyping

Summary:

Walkably is an app that allows users to report areas of their city that are not accessible to everyone. These areas could include broken sidewalks or missing wheelchair ramps. The app also contains a database of government representatives who could lead initiatives to fix these spaces. Creating a prototype for Walkably involved designing a user-friendly interface for reporting accessibility issues and integrating a database of relevant government officials. The prototype was tested and refined with user feedback to ensure its effectiveness in promoting accessibility and inclusivity in cities.


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