Challenge
Superior Industrial Maintenance, a facility services company, had an outdated website without a lot of content. It was hampering the ability for their salespeople to easily validate information for their customers and prospects.
Solution
As opposed to creating a whole new site design with many rounds of edits and updates, Superior Industrial Maintenance opted for an incremental approach. Each time a page is updated with new info, or a new page is created it is made with an updated page builder.
Result
Site health (measured by SEMrush) rose from 60% to 98% and organic traffic increased 20% year over year without much extra content added. Increased potential client confidence that Superior could deliver what they promised.
