Challenge
BOOM Chaga had a product, they had the science, all they needed was a website. Or so they thought. They needed an ecommerce website to sell their product and educate consumers on the difference between BOOM Chaga and its competitors. Chaga mushrooms, a key ingredient in BOOM Chaga, are incredibly high in antioxidants and other vitamins. The downside is that Chaga mushrooms are also high in oxalic acid, a leading driver of kidney stones. Ouch. BOOM Chaga was the only brand that has been able to filter out the oxalic acid. They needed an effective way to communicate that to prospective customers.
Solution
I created an ecommerce website using Shopify and worked with the CEO for content. I also handled all of the integrations with their fulfillment centers and production facilities.
Result
Product is now available at most health-food stores and Walmarts in Florida. With celebrity endorsements from NFL Hall of Famer Ronde Barber and others.
