Challenge
Amerhart had launched some new initiatives for new business acquisition. Salespeople were reporting that prospective (and current) clients were having issues with site navigability and speed. The Marketing Director also wanted a fresh look to the homepage, as they felt it looked a little too outdated.
Solution
The first step was understanding what all the involved stakeholders wanted and prioritizing those wants. I interviewed salespeople, the Marketing Director and even the President to understand the direction they were taking the rest of the company. After a short design phase, I presented mockups, got approvals and built the new home page.
Result
The newly designed home page reduced loading times by 50% and doubled Google’s Core Web Vitals score, a key indicator in organic search visibility (SEO). Salespeople reported to me that the new home page was much easier to guide prospective customers through the operation of the site. This project, along with a few others I led, were key in doubling web revenue from $17 million to $35 million and reducing customer acquisition costs in my 2 years at Amerhart.
