Problem
DIY Home Center is an ecommerce store that sells outdoor living products. Think from patio furniture to LED deck rails. Most users didn’t know how to use the color match feature on their site. It would match the appropriate plugs and rails for whichever deck board the user had in their cart.
Solution
I created a short video demonstrating how to use the feature and what it was for. I sourced the voiceover (VO) from a VO Agency, captured the website footage myself and edited the video together.
Result
Usage of the feature increased around 30% leading to an increase in revenue from cross-sells. DIY Home Center also ran the video as an ad on social platforms to great success, I do not have access to those numbers.
