Challenge
Amerhart, a distributor of Wolf Home Products in Michigan, had an issue reaching homeowners on the Lake Michigan coast. Amerhart’s customers were lumberyards and big-box stores, and they didn’t know the best way to reach them.
Solution
Utilizing co-op dollars, I drove down the west-coast of Michigan taking photos and videos of homeowner’s decks (with their written permission of course) to create an online campaign that included social media posts, a microsite, brochures for salespeople, and a Hulu ad. These would put the homeowners in contact with a local lumberyard who would purchase the decking from Amerhart.
Result
I received great feedback and responses from the campaign both from salespeople and the online metrics. The Hulu ad and social media ads, which pointed to the microsite, saw over 100 homeowners contact local lumber yards to purchase decking for their homes.
