Digital Marketing

Captivate audiences with data-driven campaigns and user-centered design.

Digital marketing is an essential component of any successful business strategy in today’s digital age. It allows companies to reach a larger audience, build brand recognition, and communicate with customers in a personalized way. By leveraging data-driven campaigns and user-centered design, businesses can optimize their marketing efforts and drive conversions. With the right digital marketing strategy, companies can build a stronger online presence and ultimately increase their revenue.


Email Automation

Experience:

  • Developed automated Customer Onboarding email campaigns
  • Increased CTR to 20% above industry average
  • Managed segmentation and categorization of email/SMS contacts
  • A/B testing for optimizing email campaigns

Summary:

  • Mailchimp, Delivra, ActiveCampaign
  • Expert Knowledge of HTML & CSS
  • Analytics & Reporting

SEO / Analytics

Experience:

  • Collaboration with coworkers on market analysis, updating company’s strategy as needed
  • Grew a YouTube channel from 0 to 2,000 subscribers in 45 days
  • Optimizing copy for both readability and SEO

Summary:

  • Google Analytics, Google Tag Manager
  • Google Search Console, SEMrush, Ahrefs
  • Reporting building and data analysis
  • SEO/SEM & SERP

Social & Physical Media

Experience:

  • Creating photo and print materials for some of the biggest brands in the building materials industry
  • Demonstrate sharp decision making skills, while maintaining budgets with key stakeholders
  • Produced written, design, and video content for social media and Hulu distribution

Summary:

  • Meta Business Suite
  • Copywriting
  • Marketing Automation (HubSpot, Zapier, etc.)