Challenge
Superior Industrial Maintenance wanted more organic traffic. The person in charge of sales & marketing had the product knowledge needed, but didn’t have the time to sit down and write content OR educate me on their products enough to where I could write the content by myself.
Solution
I developed a content creation process utilizing AI. Once the page and/or topic was determined, I prompted AI models to come up with questions with follow ups for things I didn’t understand. I then conducted short interviews with my contact and took notes on their answers. I then wrote an article based on the interview, fact-checking along the way. After a brief review by my contact, the pages/posts were ready to be published.
Result
Superior Industrial Maintenance saw higher organic visibility and traffic by 35% year over year by creating 7 new keyword optimized pages. This also sped up our normal content creation process by over 50%! Leading to more efficient production and higher client satisfaction.
