Problem
The company I work for, Envano, wasn’t gathering new business prospects from their email campaigns. This was never the main way that Envano attracted clients, but it had potential to automate the process a little bit.
Solution
I created an onboarding email automation campaign that would send new sign ups emails every few days laying out the unique value that Envano supplied.
Result
This new onboarding email campaign generated 6 new highly qualified leads in the first 8 months of operation. Several of these leads converted into clients with an average lifetime value of close to $60,000.
