Challenge
Amerhart had a messy database of customer contact information and didn’t have a good way to segment them. Emails sent from their Enterprise Resource Planning (ERP) Software didn’t quite have the flexibility that one would need for proper email marketing.
Solution
I participated in an initiative led by the Director of IT to clean up the messy database. While that was being done, I began to design templates for various email marketing campaigns, and a general Amerhart newsletter.
Result
On top of having a much cleaner database, by utilizing proper subject line copywriting and in-depth email segmentation, the open and click-through rates of all following email marketing campaigns increased to 20% over industry averages. Thus, producing higher revenue on many product promotions. This project, along with a few others I led, were key in doubling web revenue from $17 million to $35 million and reducing customer acquisition costs in my 2 years at Amerhart.
