Category: Web Design

  • Renewal by Andersen

    Problem #1

    A Renewal by Andersen Franchise was looking for a new website partner as their previous one was unresponsive and they didn’t think they were doing a good job. The main goal was generating leads, they were playing around with changing their digital advertising partners as well.

    Solution #1

    The Content Management System (CMS) that Renewal by Andersen was using was a little outdated, slow, and didn’t provide the flexibility needed for their team to make updates. So, as I touched and made updates to pages, I upgraded the page builder to one that was more accessible to people who aren’t developers.

    Result #1

    While the project of upgrading every page is still in progress, the Renewal by Andersen team is very happy with how easy it is for them to make their own updates. Paving the way for them to take some of the website work internally, saving them money in the long-term. Each page now performs better in organic search due to faster page loading speeds and keyword selection/density.


    Solution #2

    The blog section for the site was a mess, straight up. Categories were all over the place, the posts weren’t formatted as articles, and some pages were just broken. They were not getting very much organic lift from that section either. The goal was to fix existing posts, enhance well-performing posts, and create new ones targeting very select long-tail keywords.

    Result #2

    This project is still ongoing, as are most organic search focused projects, but over the past 12 months, organic traffic to the blog has risen 120% year over year. And I expect that that number will be similar over the next 12 months. Closed leads originating from organic search has also risen tremendously over that same span of time.


    Solution #3

    The navigation menu was originally confusing for users. Pages in the navigation didn’t seem to have a purpose. There were 5 different CTAs for submitting a lead, and they didn’t know how many people used each one. I set up tracking on each of the individual buttons to determine which ones actually converted and restructured the navigation so it would be more simple for users.

    Result #3

    This resulted in a more simple navigation for users with CTAs that users actually interact with. This contributed to an increase in the amount of leads and time spent by the average user on the site. I also believe that this helped Google and other search engines understand the site better leading to higher search visibility.


    Solution #4

    Renewal by Andersen sells replacement windows and doors, but they didn’t have much information about these products on their site. All they had was very basic information, and links to PDF catalogs and brochures that corporate had supplied them with. In order to boost leads, lead quality, and organic lift, I started the process of revamping all 12 product pages.

    Result #4

    As previously mentioned, every time a page is updated, I upgrade it to a more user-friendly page builder so that the client wouldn’t need to pay for minor edits, they could just make the changes themselves. When updating each page, I included all the information from the supplied PDFs within the context of a user browsing the internet. Because print design is a little different from web design. This led to an 80% increase of traffic to these product pages year over year. And I suspect that number will continue to rise.

  • Superior Industrial Maintenance

    Challenge

    Superior Industrial Maintenance, a facility services company, had an outdated website without a lot of content. It was hampering the ability for their salespeople to easily validate information for their customers and prospects.

    Solution

    As opposed to creating a whole new site design with many rounds of edits and updates, Superior Industrial Maintenance opted for an incremental approach. Each time a page is updated with new info, or a new page is created it is made with an updated page builder.

    Result

    Site health (measured by SEMrush) rose from 60% to 98% and organic traffic increased 20% year over year without much extra content added. Increased potential client confidence that Superior could deliver what they promised.

  • Hobart Brothers Products

    Challenge

    Hobart Brothers is a sister company of Miller Electric, they make welding filler wires. They wanted a redesign of their product pages, but they didn’t have the data to back up their hunch. 

    Solution 

    First I evaluated the design and which pieces of product information were missing from the product pages. I found some gaps, and created a mockup that updated the product pages

    designs.

    Result

    The updated design resulted in increased customer satisfaction and more user inquiries to various distributor sites.

  • BOOM Chaga Website

    Challenge

    BOOM Chaga had a product, they had the science, all they needed was a website. Or so they thought. They needed an ecommerce website to sell their product and educate consumers on the difference between BOOM Chaga and its competitors. Chaga mushrooms, a key ingredient in BOOM Chaga, are incredibly high in antioxidants and other vitamins. The downside is that Chaga mushrooms are also high in oxalic acid, a leading driver of kidney stones. Ouch. BOOM Chaga was the only brand that has been able to filter out the oxalic acid. They needed an effective way to communicate that to prospective customers.

    Solution

    I created an ecommerce website using Shopify and worked with the CEO for content. I also handled all of the integrations with their fulfillment centers and production facilities.

    Result

    Product is now available at most health-food stores and Walmarts in Florida. With celebrity endorsements from NFL Hall of Famer Ronde Barber and others.

  • Amerhart Online Ordering Process

    Challenge

    Amerhart had a barebones online ordering process. It had been primarily the job of the IT department to get it built. It was now the marketing department’s turn to pretty it up a bit. The basic functionality was all there, add items to cart, place order. But as we know, customers want more features than that.

    Solution

    I first took a look at how the product information was displayed on the product pages. And I worked with the Director of IT to understand what was and wasn’t possible given Amerhart’s Enterprise Resource Planning (ERP) software. With User Experience (UX) at the forefront, I designed new product pages, category pages, navigation and more. I then guided the implementation vendor through the overall vision, which they executed on.

    Result

    In this process, the new order flow decreased customer friction and led to a doubling of web logins, increased revenue, and higher customer satisfaction ratings. This project, along with a few others I led, were key in doubling web revenue from $17 million to $35 million and reducing customer acquisition costs in my 2 years at Amerhart.

  • Amerhart Home Page Design

    Challenge

    Amerhart had launched some new initiatives for new business acquisition. Salespeople were reporting that prospective (and current) clients were having issues with site navigability and speed. The Marketing Director also wanted a fresh look to the homepage, as they felt it looked a little too outdated.

    Solution

    The first step was understanding what all the involved stakeholders wanted and prioritizing those wants. I interviewed salespeople, the Marketing Director and even the President to understand the direction they were taking the rest of the company. After a short design phase, I presented mockups, got approvals and built the new home page.

    Result

    The newly designed home page reduced loading times by 50% and doubled Google’s Core Web Vitals score, a key indicator in organic search visibility (SEO). Salespeople reported to me that the new home page was much easier to guide prospective customers through the operation of the site. This project, along with a few others I led, were key in doubling web revenue from $17 million to $35 million and reducing customer acquisition costs in my 2 years at Amerhart.